Did They Read My Email Yet?

If you spend time worrying about whether emails you send have been opened, you may be able to move on to other concerns. Sidekick by HubSpot has a new email tracking app that allows you to see who clicks and opens your email. The app, that works in Chrome browser will also let you know which device an recipient used to open your email and if they clicked in links or attachments in your emails. Sidekick also makes your email more social media like by allowing you to see professional information about your contacts such as where they work as well as shared contacts.

This app sounds useful, but also sounds like it may replace the question: "did they get/read my email?" - with "Why aren't they clicking on my email?" Overall, this sounds like a useful tool for marketing professionals who need to continually assess the effectiveness of email campaigns. It could however end up being a stress inducer for people who use the app for personal communications. Sidekick offers free and premium options and is compatible with Gmail, Outlook and Apple Mail.